RBTC's AI Decoded
If you've experimented with AI but haven't gotten much further than writing emails, this is for you!
In this talk, JP Azevedo breaks down Claude Code, the tool he uses to run his entire studio, in plain language, no technical background required. This isn't a talk about where AI is headed or what it might do someday. It's a practical look at what you can start doing now. You'll leave with a clear picture of what's actually possible for a business your size, what's hype, and concrete first steps you can take that same week.
This session welcomes all experience levels. If you're AI-curious or already building with artificial intelligence tools, you'll find something useful here.
AI Decoded is RBTC's recurring conversation about artificial intelligence. Each session tackles a different angle, from beginner-friendly intros to more advanced, business-focused deep dives.
You do not need to be an RBTC member to attend. AI Decoded is open to everyone; the curious, the skeptical, and the already-tinkering.
Speaker Spotlight
JP Azevedo is the founder and creative director of Thrive.exe, a creative marketing studio based in Blacksburg that builds bespoke brands and custom web experiences for companies that want to lead their markets. With over 10 years of experience working with clients around the world, JP helps businesses build a moat their competitors can't cross. Through distinct, cohesive branding across every touchpoint, his clients become the obvious choice in their markets, allowing them to charge what they're worth.